The use of customer language in international marketing communication in the Scottish food and drink industry
Year of publication: |
2004
|
---|---|
Authors: | Marcella, Rita ; Davies, Sylvie |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 11/12, p. 1382-1395
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Communication | Exports | Language | Food and drink products | Scotland |
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