The use of virtual tours to stimulate consumers’ buying and visit intentions : an application to the Parmigiano Reggiano cheese
Year of publication: |
2021
|
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Authors: | De Canio, Francesca ; Martinelli, E. ; Peruzzini, M. ; Marchi, G. |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 3, p. 209-226
|
Subject: | Virtual tours | Virtual reality | Intention to buy | Intention to visit | Food products | Structural equation model | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Urlaubsverhalten | Holiday behaviour | Social Web | Social web |
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