Three differentiation strategies for competing in the sharing economy
Year of publication: |
2019
|
---|---|
Authors: | Frey, Alexander ; Trenz, Manuel ; Veit, Daniel J. |
Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 18.2019, 2, p. 143-156
|
Subject: | Share Economy | Sharing economy | Unternehmenspolitik | Corporate policy | Marktsegmentierung | Market segmentation |
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