Transferring social marketing knowledge through third sector CoPs
Fraser McLeay; Joanne Roberts; Vignesh Yoganathan
Year of publication: |
2012
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Authors: | McLeay, Fraser ; Roberts, Joanne ; Yoganathan, Vignesh |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 12.2012, 4, p. 381-401
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