Trust relationships in social networks : a typology of strategies for communication between companies and their consumers
Year of publication: |
2018
|
---|---|
Authors: | Balbinot, Zandra ; Tep, Sandrine Prom |
Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 246-257
|
Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Handel | Online retailing |
-
Islam, Hafizul, (2021)
-
Online revenue enhancement : a study of website design impact on customer trust
Duh, Fu-yann, (2007)
-
Panda, Rajshree, (2014)
- More ...
-
The smartphone, not the tablet, now rules the mobile banking experience
Tep, Sandrine Prom, (2020)
-
Mobile banking service quality and customer relationships
Arcand, Manon, (2017)
-
Rajaobelina, Lova, (2018)
- More ...