Trustmarks : strategies for exploiting their full potential in e-commerce
Frauke Mattison Thompson, Sven Tuzovic, Corina Braun
| Year of publication: |
2019
|
|---|---|
| Authors: | Thompson, Frauke Mattison ; Tuzovic, Sven ; Braun, Corina |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 62.2019, 2, p. 237-247
|
| Subject: | Trustmark | E-commerce | Willingness to purchase | Customer trust | Electronic Commerce | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995691