Uncovering the gamified customer experience in the retail environment
Year of publication: |
2023
|
---|---|
Authors: | Disse, Isabel Kittyma ; Olsson, Marcus |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 7, p. 955-971
|
Subject: | Affordances | Customer experience | Gamification | Gamified customer experience | Retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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