Understanding factors influencing consumer attitudes toward cause-related marketing
Year of publication: |
February 2015
|
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Authors: | Galan Ladero, M. Mercedes ; Galera Casquet, Clementina ; Singh, Jaywant |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 20.2015, 1, p. 52-70
|
Subject: | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Spanien | Spain |
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