Understanding how service ecosystem actors collaborate for value cocreation
Year of publication: |
2024
|
---|---|
Authors: | Tronvoll, Bård ; Edvardsson, Bo |
Published in: |
A Research Agenda for Service Marketing. - Cheltenham : Edward Elgar Publishing Limited, ISBN 978-1-80392-317-8. - 2024, p. 69-90
|
Subject: | Service ecosystems | Service actors | Value cocreation | Agency | SDL | Systems theory |
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