Up close and personal : customer relationship marketing @ work
Paul R Gamble, Merlin Stone and Neil Woodcock
| Authors: | Gamble, Paul R. ; Stone, Merlin ; Woodcock, Neil |
|---|---|
| Publisher: |
London : Kogan Page |
| Subject: | Kundenmanagement | Beziehungsmanagement | Telemarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 358 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3087-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004595291