Utilisation of CRM and its impact on sales performance : a study of sales professionals working in a virtual environment
Michael Rodriguez; Frederick Yim
Year of publication: |
2011
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Authors: | Rodriguez, Michael ; Yim, Frederick |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 3/4, p. 203-219
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Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Verkaufspersonal | Salespeople | Personalmanagement | Human Resource Management | Performance-Messung | Performance measurement |
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