Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’
Year of publication: |
2012
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Authors: | Galan-Ladero, M. Mercedes |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 9.2012, 2, p. 199-200
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Subject: | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Spanien | Spain |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-011-0080-y [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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