VR in customer-centered marketing : purpose-driven design
Alena Kostyk, Jie Sheng
| Year of publication: |
2023
|
|---|---|
| Authors: | Kostyk, Alena ; Sheng, Jie |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 66.2023, 2, p. 225-236
|
| Subject: | Business to customer marketing | Business virtual reality | Customer journey | Marketing objectives | Marketing strategy | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2022.06.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281712