Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
Year of publication: |
2008
|
---|---|
Authors: | Sirgy, M. Joseph ; Lee, Dong-Jin |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 77.2008, 4, p. 377-403
|
Publisher: |
Springer |
Subject: | well-being marketing | marketing and quality of life | societal marketing | marketing ethics | social responsibility in marketing |
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