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Grundlagen und Herausforderungen des Markenmanagements in Hotellerie und Gastronomie
Gardini, Marco A., (2011)
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther, (2016)
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha, (2022)