What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
Year of publication: |
2012
|
---|---|
Authors: | Frank, Björn ; Abulaiti, Gulimire ; Enkawa, Takao |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 3, p. 683-700
|
Publisher: |
Springer |
Subject: | China | Customer satisfaction | Customer loyalty | Japan | Repurchase intent | Quality expectation | Word-of-mouth |
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