What determines customers' loyalty towards telecommunication service? : mediating roles of satisfaction and trust
Year of publication: |
2020
|
---|---|
Authors: | Hiram Ting ; Tan, Kim-Lim ; Lim, Xin-Jean ; Cheah, Jun-Hwa ; Ting, Qian-Hui ; Ting, Hui-Bun |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 11.2020, 3, p. 234-255
|
Subject: | loyalty | trust | telecommunications | satisfaction | S-O-R model | Malaysia | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Telekommunikation | Telecommunications | Dienstleistungsqualität | Service quality |
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