Wie erlebt der Kunde Ihren Service?
Year of publication: |
2001
|
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Authors: | Chase, Richard B. ; Dasu, Sriram |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 23.2001, 6, p. 88-94
|
Subject: | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Verhalten | Behaviour |
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