Wine consumption in China : regional differences in territorial brand perceptions
Year of publication: |
[2017]
|
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Authors: | Menival, David ; Han, Huaiyuan |
Published in: |
The wine value chain in China : consumers, marketing and the wider world. - Amsterdam : Chandos Publishing, ISBN 978-0-08-100754-9. - 2017, p. 101-115
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Subject: | Wein | Wine | Konsum | Consumption | Räumliche Verteilung | Spatial distribution | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | China |
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