Wofür, wie viel, an wen? Die nutzenoptimale Spende aus Konsumentensicht : eine conjointanalytische Studie
Huber, F. ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Huber, Frank (contributor) |
| Publisher: |
Mainz : Center of Market-Oriented Product Management der Universität Mainz |
| Subject: | Spende | Marketing | Conjoint Measurement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 57 S. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / Center of Market-Oriented Product and Production Management / P. - Mainz : Center of Market-Oriented Product and Production Management, Johannes Gutenberg-Universität Mainz. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-938879-37-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004912657