Writing marketing copy to get results
James Essinger
| Year of publication: |
1999 ; 2. ed.
|
|---|---|
| Authors: | Essinger, James |
| Publisher: |
London [u.a.] : Business Press |
| Subject: | Advertising copy | Communication in marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 167 S. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-86152-519-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004661863