YouTuber icons : an analysis of the impact on buying behaviour of young consumers
Pooja Misra, Ankita Mukherjee
| Year of publication: |
2019
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|---|---|
| Authors: | Misra, Pooja ; Mukherjee, Ankita |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 6.2019, 4, p. 330-345
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| Subject: | influencer marketing | YouTube | trendy | relatability | interactivity | consumer buying behaviour | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBCG.2019.104076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162624