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accessRights:"restricted"
~isPartOf:"European journal of marketing"
~subject:"Digitalisierung"
~subject:"Markenführung"
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Digitalisierung
Markenführung
Social Web
31
Social web
31
Consumer behaviour
23
Konsumentenverhalten
23
Internet marketing
22
Online-Marketing
22
Social media
14
Brand management
11
Online retailing
11
Online-Handel
11
Beziehungsmarketing
9
Relationship marketing
9
Viral marketing
8
Virales Marketing
8
Digital platform
6
Digitale Plattform
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Advertising effects
5
Brand
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Markenartikel
5
Werbewirkung
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Brand image
4
Customer integration
4
E-commerce
4
Innovation
4
Kundenintegration
4
Markenimage
4
Selling
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Verkauf
4
B-to-B-Marketing
3
Business-to-business marketing
3
Digitization
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Einzelhandel
3
Electronic Commerce
3
Emotion
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Gender
3
Online reviews
3
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3
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Article
12
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12
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12
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English
12
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Avis, Mark
1
Ben Saad, Sihem
1
Bosslet, Ronja
1
Brandão, Amélia Maria Pinto da Cunha
1
Casidy, Riza
1
Cheung, Man Lai
1
Choura, Fatma
1
Daunt, Kate L.
1
Dineva, Denitsa
1
Doering, Heike
1
Gomes Rinaldi, Adriana
1
Hesse, Andreas
1
Häusler, Mariella
1
Jacobson, Jenna
1
Johnson, Lester W.
1
Jütte, Espen
1
Koenig-Lewis, Nicole
1
Leckie, Civilai
1
Leung, Wilson Ka-shing
1
Mitchell, Sarah-Louise
1
Nyadzayo, Munyaradzi
1
Olson, Erik L.
1
Peattie, Kenneth J.
1
Popoli, Paolo
1
Reynolds, Laura
1
Rudkowski, Janice
1
Santoso, Irene
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Schmidt, Holger J.
1
Schneider, Aileen
1
Sreejesh, S.
1
Trinh, Giang
1
Tse, Sin Yan
1
Wang, Danny T.
1
Wright, Malcolm J.
1
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European journal of marketing
Journal of business research : JBR
168
Springer eBook Collection
119
SpringerLink / Bücher
85
Technological forecasting & social change : an international journal
82
Journal of retailing and consumer services
79
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
48
The journal of brand management : an international journal
48
International journal of advertising : the review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of promotion management : innovations in planning and applied research
30
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Springer Proceedings in Business and Economics
28
Finance research letters
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing communications
26
Journal of internet commerce
21
Marketing intelligence & planning
21
Research
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
20
Asia Pacific journal of marketing and logistics
19
Technovation : the international journal of technological innovation, entrepreneurship and technology management
19
Innovatives Markenmanagement
18
Tourism management : research, policies, practice
18
World Bank E-Library Archive
17
Journal of fashion marketing and management
16
Journal of marketing
16
Journal of strategic marketing
16
Other Infrastructure Study
16
Information systems research : ISR
14
The journal of services marketing
14
essentials
14
Electronic markets : EM ; the international journal of electronic commerce and business media
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of hospitality management
12
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ECONIS (ZBW)
12
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1
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
2
Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem
;
Choura, Fatma
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
Saved in:
3
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
4
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
7
Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
Saved in:
8
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
9
Reframing the practice of volunteering as a collective endeavour through a focal brand community
Mitchell, Sarah-Louise
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2683-2712
Persistent link: https://www.econbiz.de/10014448574
Saved in:
10
Engagement and estrangement : a "tale of two cities" for Bristol’s green branding
Reynolds, Laura
;
Doering, Heike
;
Koenig-Lewis, Nicole
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2432-2458
Persistent link: https://www.econbiz.de/10014448494
Saved in:
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