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accessRights:"restricted"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Einzelhandel
Social web
Social Web
226
Consumer behaviour
91
Konsumentenverhalten
91
Digitalisierung
70
Digitization
70
Internet marketing
69
Online-Marketing
69
E-commerce
68
Electronic Commerce
68
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65
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62
Internet
53
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52
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Online-Handel
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Innovation management
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Aufsatz in Zeitschrift
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237
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English
237
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Akram, Muhammad Shakaib
4
Dwivedi, Yogesh Kumar
4
Hajli, Nick
4
Laurell, Christofer
4
Sandström, Christian
4
Bhatti, Zeeshan Ahmed
3
Dhir, Amandeep
3
Divakaran, Pradeep Kumar Ponnamma
3
Islam, Nazrul
3
Kaur, Puneet
3
Lin, Chieh-Peng
3
Mariani, Marcello M.
3
Osei-Frimpong, Kofi
3
Shareef, Mahmud Akhter
3
Toral, S. L.
3
Ali, Maged
2
Azab, Nahed
2
Barlatier, Pierre-Jean
2
Benyoucef, Morad
2
Brem, Alexander
2
Caputa, Wiesława
2
Chen, Shih-Chih
2
Dora, Manoj
2
Foroudi, Pantea
2
Gupta, Suraksha
2
Kachour, Maher
2
Landoli, Luca
2
Lichy, Jessica
2
Lin, Xiaolin
2
Mahto, Raj V.
2
Martínez-Torres, María del Rocío
2
McLean, Graeme J.
2
Mention, Anne-Laure
2
Messeni Petruzzelli, Antonio
2
Mäntymäki, Matti
2
Nicolas-Sans, Ruben
2
Olmedilla, M.
2
Ooi, Keng-Boon
2
Park, Han Woo
2
Reuter, Christian
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Technological forecasting & social change : an international journal
Journal of business research : JBR
451
Journal of retailing and consumer services
328
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
183
International journal of advertising : the review of marketing communications
124
Information systems research : ISR
114
International journal of internet marketing and advertising : IJIMA
114
Journal of management information systems : JMIS
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of promotion management : innovations in planning and applied research
89
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Electronic commerce research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of internet commerce
72
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
The journal of product & brand management
60
Business horizons
53
Psychology & marketing
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing
49
The journal of brand management : an international journal
47
Asia Pacific journal of marketing and logistics
46
Journal of information & knowledge management : JIKM
46
MIS quarterly
46
Journal of strategic marketing
45
International journal of consumer studies
44
Finance research letters
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of travel and tourism marketing
43
European journal of operational research : EJOR
42
International journal of advertising : the quarterly review of marketing communications
42
International journal of business information systems : IJBIS
42
Journal of advertising research
42
Marketing intelligence & planning
42
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ECONIS (ZBW)
237
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1
Student evaluation of online learning during the COVID-19 pandemic
Szopiński, Tomasz
;
Bachnik, Katarzyna
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013204885
Saved in:
2
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier
;
Sánchez-Cañizares, Sandra …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
Saved in:
3
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
4
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
5
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
6
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
7
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
8
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
Saved in:
9
Improving the social performance of women-led microenterprises : the role of social media marketing actions
Aracil-Jordá, Jorge
;
Clemente-Almendros, Jose-Antonio
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287697
Saved in:
10
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
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