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~subject:"Brand image"
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Brand image
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Parayitam, Satyanarayana
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International journal of Indian culture and business management : IJICBM
8
Global business review
7
Journal of global marketing
7
International journal of business and globalisation : IJBG
5
The journal of brand management : an international journal
5
Asia-Pacific journal of business administration
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Young consumers : insight and ideas for responsible marketers
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Decision
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Global business and organizational excellence : GBOE
1
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
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3
Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab
;
Abu Bakar bin Abdul Hamid
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 138-156)
.
2024
Persistent link: https://www.econbiz.de/10014536314
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4
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
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5
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
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6
Country of origin of manufacture : perceived image and its competitive advantage with a focus on the Indian apparel sector
Garg, Aastha
;
Mathew, Sibichan K.
- In:
International journal of Indian culture and business …
30
(
2023
)
3
,
pp. 385-397
Persistent link: https://www.econbiz.de/10014443682
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7
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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8
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
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9
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands : a developing country perspective
Srivastava, Ankur
;
Gupta, Nitin
;
Rana, Nripendra P.
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2301-2325
Persistent link: https://www.econbiz.de/10014449834
Saved in:
10
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
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