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accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Markentreue"
~type_genre:"Aufsatz im Buch"
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Internet marketing
Konsumentenverhalten
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Customer retention
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9
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9
Dienstleistungsqualität
5
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Exploring the rise of fandom in contemporary consumer culture
3
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Artificial intelligence in marketing
1
Cruise business development : safety, product design and human capital
1
Driving innovation and business success in the digital economy
1
E-retailing challenges and opportunities in the global marketplace
1
Handbook of research on technology applications for effective customer engagement
1
Services marketing cases in emerging markets : an asian perspective
1
Sports management as an emerging economic activity : trends and best practices
1
Strategies and tools for managing connected consumers
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Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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2
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
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3
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
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4
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
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5
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
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6
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
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7
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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8
The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas
;
Pouliopoulos, Theofilos
; …
- In:
Advances in applied economic research : proceedings of …
,
(pp. 303-316)
.
2017
Persistent link: https://www.econbiz.de/10011744138
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9
The importance of electronics news brand trust : the case of online newspapers in Indonesia
Ardyan, Elia
;
Aryanto, Vincent Didiek Wiet
- In:
Driving innovation and business success in the digital …
,
(pp. 99-118)
.
2017
Persistent link: https://www.econbiz.de/10011606461
Saved in:
10
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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