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accessRights:"restricted"
~subject:"Online-Marketing"
~subject:"Soziales Netzwerk"
~subject:"Tourismuswirtschaft"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Kundentreue"
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Online-Marketing
Soziales Netzwerk
Tourismuswirtschaft
Customer retention
42
Kundenbindung
42
Beziehungsmarketing
9
Relationship marketing
9
Dienstleistungsqualität
5
Internet marketing
5
Service quality
5
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
4
Retail trade
4
Brand loyalty
3
Consumer behaviour
3
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3
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3
Markentreue
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Personality psychology
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Aufsatz im Buch
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Al-Rabayah, Wafaa A.
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Almeida Santana, Arminda
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Armstrong Soule, Catherine A.
1
Isaías, Pedro
1
Jassel, Jagdeep Singh
1
Jaziri-Bouagina, Dhouha
1
Jha, Bidyanand
1
Kshetri, Anita
1
Mathews, Soney
1
Moreno Gil, Sergio
1
Mota, Cesar Silvério Pereira da
1
Reisenbichler, Martin
1
Reutterer, Thomas
1
Schweidel, David A.
1
Todd, Breanna M.
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Turulja, Lejla
1
Varshney, Seema
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Artificial intelligence in marketing
1
E-retailing challenges and opportunities in the global marketplace
1
Exploring the rise of fandom in contemporary consumer culture
1
Geopolitics and strategic management in the global economy
1
Handbook of research on tacit knowledge management for organizational success
1
Handbook of research on technology applications for effective customer engagement
1
Services marketing cases in emerging markets : an asian perspective
1
Strategic uses of social media for improved customer retention
1
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ECONIS (ZBW)
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1
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
2
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
3
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
Saved in:
4
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
5
Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Geopolitics and strategic management in the global economy
,
(pp. 315-336)
.
2018
Persistent link: https://www.econbiz.de/10011717649
Saved in:
6
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
7
The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Jaziri-Bouagina, Dhouha
- In:
Handbook of research on tacit knowledge management for …
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011670112
Saved in:
8
Social networks impact on potential customers' buying decisions and current customer loyalty
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 173-192)
.
2017
Persistent link: https://www.econbiz.de/10011632777
Saved in:
9
Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney
;
Varshney, Seema
;
Jassel, Jagdeep Singh
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 183-204)
.
2016
Persistent link: https://www.econbiz.de/10011506292
Saved in:
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