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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenimage"
~subject:"Werbung"
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Search: subject_exact:"Konsumentenforschung"
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Markenimage
Werbung
Consumer behaviour
413
Konsumentenverhalten
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Brand management
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Markenführung
60
USA
54
United States
54
Theorie
51
Theory
51
Brand image
49
Beziehungsmarketing
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Clement, Michel
2
Dekimpe, Marnik G.
2
Gijsbrechts, Els
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Warlop, Luk
2
Abou Nabout, Nadia
1
Aksehirli, Zeynep
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1
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1
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1
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1
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
446
Journal of retailing and consumer services
257
The journal of product & brand management
245
The journal of brand management : an international journal
224
Journal of marketing communications
153
International journal of advertising : the review of marketing communications
144
Psychology & marketing
132
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
92
International journal of advertising : the quarterly review of marketing communications
91
Journal of international consumer marketing
86
Journal of promotion management : innovations in planning and applied research
85
Journal of advertising research
73
The journal of consumer marketing
71
International journal of internet marketing and advertising : IJIMA
70
International journal of hospitality management
68
Journal of promotion management : JPM
68
Journal of global marketing
67
Marketing letters : a journal of research in marketing
65
Journal of marketing
61
Journal of strategic marketing
61
Marketing intelligence & planning
60
International journal of consumer studies
58
International marketing review
58
Cogent business & management
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Journal of fashion marketing and management
49
Journal of Islamic marketing
47
Journal of the Academy of Marketing Science
47
Journal of marketing research : JMR
45
European journal of marketing
44
Journal of advertising
44
Journal of business ethics : JOBE
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of marketing management : MM
42
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ECONIS (ZBW)
61
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
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9
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
10
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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