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isPartOf:"Arbeitspapiere zur immobilienwirtschaftlichen Forschung und Praxis"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Market analysis"
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Market research
194
Marktforschung
194
Consumer behaviour
59
Konsumentenverhalten
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Bibliometrics
19
Bibliometrie
19
Marketing management
18
Marketingmanagement
18
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10
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10
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9
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Markenimage
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Measurement
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Marketing research
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Entscheidung unter Unsicherheit
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Viswanathan, Madhu
5
Allenby, Greg M.
3
Dolnicar, Sara
3
Eisend, Martin
3
Grün, Bettina
3
Palmatier, Robert W.
3
Sarstedt, Marko
3
Soman, Dilip
3
Albaum, Gerald S.
2
Arnold, Mark J.
2
Boerstler, Courtney N.
2
Bradlow, Eric T.
2
Calantone, Roger J.
2
Craig, C. S.
2
Davis, Donna F.
2
Di Benedetto, C. Anthony
2
Douglas, Susan P.
2
Golicic, Susan L.
2
Hair, Joseph F.
2
Haruvy, Ernan
2
Hill, Ronald Paul
2
Hult, G. Tomas M.
2
Im, Subin
2
Kipnis, Eva
2
Ko, Eunju
2
Koller, Monika
2
Kumar, V.
2
Laroche, Michel
2
Lee, Nick
2
Lumpkin, James R.
2
Lynch, John G.
2
Malhotra, Naresh K.
2
Olson, Eric M.
2
Ortinau, David J.
2
Pham, Michel T.
2
Ramirez, Edward
2
Richard, Marie-Odile
2
Ringle, Christian M.
2
Rosa, Jose Antonio
2
Sharma, Amalesh
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Institut für Betriebswirtschaftslehre <Darmstadt> / Fachgebiet Immobilienwirtschaft und Baubetriebswirtschaftslehre
1
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Arbeitspapiere zur immobilienwirtschaftlichen Forschung und Praxis
Journal of business research : JBR
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Europäische Hochschulschriften / 5
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Springer eBook Collection
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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ECONIS (ZBW)
194
USB Cologne (business full texts)
1
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1
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
6
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
7
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
8
Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.
;
Zhao, Min
;
Soman, Dilip
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
Saved in:
9
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
10
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
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