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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Verkaufsförderung"
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Konsumentenverhalten
Sales promotion
27
Verkaufsförderung
27
Consumer behaviour
16
USA
6
United States
6
Preismanagement
5
Pricing strategy
5
Marketing
4
Marketing management
4
Marketingmanagement
4
Advertising effects
3
Rabatt
3
Rebate
3
Werbewirkung
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Advertising
2
Arzneimittel
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Beziehungsmarketing
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Brand management
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Indien
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Markenartikel
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Markenführung
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Online retailing
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Online-Handel
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Pharmaceuticals
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Physicians
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Price promotions
2
Promotion
2
Relationship marketing
2
Retail trade
2
Werbung
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Wirkungsanalyse
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2000-2008
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2005
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2011
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Fam, Kim Shyan
2
Achtani, Dhiren
1
Almossawi, Mohammed M.
1
Banerjee, Abhijit V.
1
Barnhardt, Sharon
1
Block, Martin P.
1
Chang, En-chi
1
Chou, Hsuan-Yi
1
Dave, Dhaval
1
Duflo, Esther
1
Gamliel, Eyal
1
Ghaedi, Ali
1
Ghasemian, Mohammadreza
1
Herstein, Ram
1
Hultén, Peter
1
Izadi, Behzad
1
Keel, Astrid Lei
1
Khare, Arpita
1
Khattar, Manish
1
Kivioja, Kaisa
1
Kuo, Hsiao-Ching
1
Liu, Hsin-Hsien
1
Luan, Bo
1
McNeill, Lisa S.
1
Nakhata, Chinintorn
1
Padgett, Daniel
1
Richard, James E.
1
Schultz, Don E.
1
Trump, Rebecca K.
1
Vanyushyn, Vladimir
1
Waller, David
1
Zhang, Honghong
1
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Asia Pacific journal of marketing and logistics
The journal of consumer marketing
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
51
Journal of business research : JBR
25
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of market research
8
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Gabler Edition Wissenschaft
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
16
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1
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10
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16
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1
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Izadi, Behzad
;
Ghaedi, Ali
;
Ghasemian, Mohammadreza
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1203-1221
Persistent link: https://www.econbiz.de/10013391017
Saved in:
2
Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
Saved in:
3
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
4
Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011635274
Saved in:
5
Price promotions and products with low consumer ratings
Kuo, Hsiao-Ching
;
Nakhata, Chinintorn
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 517-527
Persistent link: https://www.econbiz.de/10011642234
Saved in:
6
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
7
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
8
Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.
;
Barnhardt, Sharon
;
Duflo, Esther
-
2015
Persistent link: https://www.econbiz.de/10011415089
Saved in:
9
Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter
;
Vanyushyn, Vladimir
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
Saved in:
10
Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita
;
Achtani, Dhiren
;
Khattar, Manish
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
Saved in:
1
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