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isPartOf:"Atlantic economic journal : AEJ"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand image"
~subject:"Sportpolitik"
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Brand image
Sportpolitik
Sport
100
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100
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72
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50
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48
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Hyde, Kenneth
2
Schwarzenberger, Veronika
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Williams, Antonio S.
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1
Campbell, Richard M.
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Son, Sungwook
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Atlantic economic journal : AEJ
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
94
Sport management review
72
Journal of sport management : the official journal of the North American Society of Sport Management
55
International journal of sport management and marketing : IJSMM
41
The business of sport management
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
International journal of sport finance
11
Tourism management perspectives : TMP
10
European journal of operational research : EJOR
9
Sport, Business and Management : an international journal ; SBM
8
Tourism economics : the business and finance of tourism and recreation
7
Faculty research series / Holy Cross, Economics and Accounting
6
Interfaces : the INFORMS journal on the practice of operations research
6
Routledge research in sport business and management
6
Sport tourism : concepts and theories
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
European research studies
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management decision : MD
4
The economics of sport, health and happiness : the promotion of well-being through sporting activities
4
The journal of business & industrial marketing
4
Contemporary economic policy : a journal of Western Economic Association International
3
Edward Elgar E-Book Archive
3
Hamburg contemporary economic discussions
3
International journal of event and festival management
3
Journal of change management : an international journal
3
Journal of sports economics
3
Journal of vacation marketing
3
Sport and tourism : strategies to develop tourist destinations
3
The international journal of management education
3
Tourism management : research, policies, practice
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
2
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Economic research
2
Edition HWWI
2
Elgar original reference
2
Enlightening tourism : ET ; a pathmaking journal
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
2
An acceptance model for sports technologies : the effects of sports motivation, sports type and context-aware characteristics
Oc, Yusuf
;
Toker, Aysegul
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 785-803
Persistent link: https://www.econbiz.de/10013370493
Saved in:
3
Sports event portfolios : an innovative tool and a new management paradigm
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 920-933
Persistent link: https://www.econbiz.de/10013370517
Saved in:
4
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
5
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
6
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
Saved in:
7
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
8
Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Plewa, Carolin
;
Palmer, Karen
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
Saved in:
9
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
10
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
1
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