//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Compliance in der Unternehmerpraxis"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kennzeichenrecht"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Markenrecht
15
Trademark law
15
Brand management
12
Brand
8
Markenartikel
8
Product counterfeiting
7
Produktpiraterie
7
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Risiko
3
Risk
3
risk
3
trademark
3
Brand image
2
Brand name
2
Handelsmarke
2
Immaterialgüterrechte
2
Intellectual property rights
2
Kommunikationsstrategie
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Markenname
2
Markenpolitik
2
Markenwert
2
Namenssponsoring
2
Risikomanagement
2
Risk management
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportsponsoring
2
Sportveranstaltung
2
Store brand
2
Trademark
2
brand
2
counterfeit
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Mehrbändiges Werk
3
Multi-volume publication
3
Hochschulschrift
2
Language
All
English
10
German
2
Author
All
Petty, Ross D.
3
Wilson, Jeremy M.
3
Stichnoth, Fabian
2
Amaral, Nelson Borges
1
Block, Jörn
1
Burmann, Christoph
1
Cao, Yougen
1
Chan, Fiona
1
Du, Mei
1
Fisch, Christian
1
Grammich, Clifford
1
Hennigs, Nadine
1
Klarmann, Christiane
1
Ren, Shengce
1
Sandner, Philipp
1
Sullivan, Brandon A.
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Compliance in der Unternehmerpraxis
Innovatives Markenmanagement
The journal of brand management : an international journal
Business history
6
Research
4
Business horizons
3
SpringerLink / Bücher
3
Enterprise & society : the international journal of business history
2
Journal of marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
NBER working paper series
2
Routledge international studies in business history
2
Working paper / National Bureau of Economic Research, Inc.
2
Asia Pacific journal of marketing and logistics
1
Branding competence
1
Brands and branding
1
Business history review
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Florida Law Review
1
Gabler Research
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Hamburger Schriften zur Marketingforschung
1
Handbook of research on counterfeiting and illicit trade
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Industry and innovation
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Internetökonomie
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
2
What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
Saved in:
3
Relevanz von Naming Rights für die identitätsbasierte Markenführung : eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
Stichnoth, Fabian
-
2018
Persistent link: https://www.econbiz.de/10011865352
Saved in:
4
Relevanz von Naming Rights für die identitätsbasierte Markenführung : Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
Stichnoth, Fabian
-
2018
Relevanz von Naming Rights -- Chancen und Herausforderungen von Naming Rights für die identitätsbasierte Markenführung -- Kompositionelle und holistische Analyse der Kommunikationswirkungen und Ökonomisierung von Naming Rights anhand eines Fallbeispiels .
Persistent link: https://www.econbiz.de/10014019866
Saved in:
5
The future of brand protection : responding to the global risk
Wilson, Jeremy M.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
Saved in:
6
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
7
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Saved in:
8
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
9
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
10
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->