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isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Internet"
~subject:"Werbewirkung"
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Internet
Werbewirkung
Internet marketing
93
Online-Marketing
93
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
37
Social web
37
E-commerce
33
Electronic Commerce
33
Beziehungsmarketing
32
Relationship marketing
32
Online retailing
27
Online-Handel
27
Viral marketing
18
Virales Marketing
18
Confidence
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
Brand management
12
Markenführung
12
USA
12
Website
12
social media
12
United States
11
Advertising effects
10
Customer integration
10
Kundenintegration
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
8
Markentreue
8
Brand image
7
Markenimage
7
e-commerce
7
India
6
Indien
6
trust
6
Advertising
5
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17
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Donthu, Naveen
2
Guillory, Monica D.
2
Lohtia, Ritu
2
Roblek, Vasja
2
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Barbosa, Belem
1
Bertoncelj, Andrej
1
Cho, Yong Suk
1
Coyle, James R.
1
Decker, Reinhold
1
Deshmukh, Siddharth
1
Drossos, Dimitris
1
Ferreira, Fátima
1
Gupta, Nimit
1
Janmohammadi, Mahshid
1
Kishore, Amit
1
Kitchen, Philip J.
1
Kokash, Husam
1
Lee, Sang Yeal
1
Lekakos, George
1
Lightfoot, Elizabeth
1
Meško, Maja
1
Mohd-Any, Amrul Asraf
1
Moschis, George P.
1
Neace, William
1
Noor Akma Mohd Salleh
1
Norbani Che Ha
1
Pejić Bach, Mirjana
1
Platt, Glenn J.
1
Rakrachakarn, Pakakorn
1
Sharif, Khurram
1
Smith, Ted
1
Trivedi, Jay P.
1
Tuma, Michael Nche
1
Utkarsh
1
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Yaseen, Husam
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Customer engagement : contemporary issues and challenges
International journal of electronic marketing and retailing : IJEMR
International journal of advertising : the review of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Journal of business research : JBR
63
International journal of internet marketing and advertising : IJIMA
61
Journal of marketing communications
60
Journal of advertising research
58
International journal of advertising : the quarterly review of marketing communications
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of promotion management : innovations in planning and applied research
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of retailing and consumer services
33
Information systems research : ISR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Journal of marketing research : JMR
25
Journal of promotion management : JPM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of internet commerce
21
International journal of electronic commerce : IJEC
19
Electronic commerce research
18
Journal of management information systems : JMIS
18
Psychology & marketing
18
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of marketing research
16
SpringerLink / Bücher
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing
14
Marketing intelligence & planning
14
Marketing letters : a journal of research in marketing
14
Quantitative marketing and economics : QME
14
Journal of electronic commerce research : JECR
13
Journal of retailing
13
CESifo working papers
12
European journal of marketing : EJM
12
International journal of technology marketing : IJTMkt
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
European research studies
11
International journal of business information systems : IJBIS
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
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ECONIS (ZBW)
17
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1
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
2
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
3
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
4
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
5
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
6
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
7
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
Saved in:
8
Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
Sharif, Khurram
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10011790366
Saved in:
9
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
10
Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
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