//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Berichte aus Energie- und Umweltforschung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi"
~subject:"Business model"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Business model
Consumer behaviour
Marketing
102
Marketing theory
30
Marketingtheorie
30
Business start-up
24
Unternehmensgründung
24
Marketing management
21
Marketingmanagement
21
USA
16
United States
16
Konsumentenverhalten
11
Politics
9
Politik
9
Großbritannien
8
United Kingdom
8
Market
7
Market entry
7
Markt
7
Markteintritt
7
Advertising
6
Fashion
6
Geschäftsmodell
6
Mode
6
Werbung
6
marketing
6
Election
5
Innovation
5
Market mechanism
5
Marktmechanismus
5
Theorie
5
Theory
5
Wahl
5
E-commerce
4
Electronic Commerce
4
Market segmentation
4
Marktsegmentierung
4
political marketing
4
2010
3
Advertising effects
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
4
Book section
4
Amtsdruckschrift
1
Government document
1
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
12
German
5
Author
All
Emes, Jutta
2
Gruber, Marc
2
Atik, Deniz
1
Baron, Andrew Scott
1
Belk, Russell W.
1
Birkhofer, Ben
1
Braun, Kerstin
1
Caldwell, Marylouise
1
Cassidy, Tracy Diane
1
Cleff, Thomas
1
Coates, Nigel
1
Devinney, Timothy Michael
1
Dummer, Rita
1
Eckhardt, Giana M.
1
Engelhardt, Gudrun
1
Farrington, Thomas
1
Firat, A. Fuat
1
Gori, Keith
1
Griessler, Erich
1
Hammerl, Barbara
1
Hartley, Stephanie
1
Henry, Paul
1
Hinterberger, Fritz
1
Hogg, Gillian
1
Ingenbleek, Paul T. M.
1
Jazbec, Mirko
1
Kozinets, Robert
1
Krajger, Ines
1
Lawry, Charles Aaron
1
Li, Ning
1
Littig, Beate
1
MacDonald, Emma K.
1
McDonald, Malcolm
1
McKechnie, Sally
1
Meulenberg, Mathias T. G.
1
O'Gorman, Kevin
1
Olson, Jerry C.
1
Plakoyiannaki, Emmanuella
1
Robson, Andrew
1
Schijndel, Hannah van
1
more ...
less ...
Institution
All
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
Published in...
All
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Berichte aus Energie- und Umweltforschung
Journal of fashion marketing and management
Journal of marketing management : MM
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
Journal of business research : JBR
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
SpringerLink / Bücher
12
Journal of Islamic marketing
10
International journal of islamic marketing and branding
9
Marketing theory
9
Springer eBook Collection
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
Premier reference source
7
The connected customer : the changing nature of consumer and business markets
7
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
AMA educators' proceedings
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Edward Elgar E-Book Archive
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
Series / American Marketing Association
5
Discussion paper / Centre for Economic Policy Research
4
Frontrunners or copycats?
4
Journal of historical research in marketing
4
Journal of macromarketing
4
Legends in consumer behavior
4
Palgrave Studies of Marketing in Emerging Economies
4
Routledge interpretive marketing research
4
The Routledge companion to marketing and feminism
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Acta Universitatis Lodziensis / Folia oeconomica
3
Critical perspectives on diversity, equity, and inclusion in marketing
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
2
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
3
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
4
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
5
Rich, lavish and trendy : is lesbian consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of lesbian fashion consumption behaviour in Germany
Braun, Kerstin
;
Cleff, Thomas
;
Walter, Nadine
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10011502909
Saved in:
6
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
Saved in:
7
Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.
;
Meulenberg, Mathias T. G.
; …
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
Saved in:
8
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
9
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
10
Fashion creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->