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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"essentials"
~subject:"Entrepreneurial marketing"
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Entrepreneurial marketing
Marketing
155
Business start-up
35
Unternehmensgründung
35
Entrepreneurship
28
Entrepreneurship approach
27
Marketing management
26
Marketingmanagement
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Marketing theory
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Beziehungsmarketing
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Bijaoui, Ilan
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Daellenbach, Urs S.
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Dalecki, Linden
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Ensign, Prescott C.
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Erdogan, Emine
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of marketing research : JMR
Journal of research in marketing and entrepreneurship : JRME
Journal of the Academy of Marketing Science
essentials
Journal of business research : JBR
8
Journal of research in marketing and entrepreneurship
8
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of small business strategy
2
PraxisWissen : German journal of marketing
2
Amfiteatru economic : an economic and business research periodical
1
Arts marketing : an international journal ; AM
1
Cogent business & management
1
European research studies
1
International journal of entrepreneurial behavior & research
1
International journal of wine business research : IJWBR
1
Journal of Global Entrepreneurship Research : JGER
1
Journal of financial services marketing
1
Journal of management research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Management review quarterly
1
Organizational mindset of entrepreneurship : exploring the co-creation pathways of structural change and innovation
1
Qualitative market research : an international journal
1
The international journal of management education
1
World development sustainability
1
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ECONIS (ZBW)
11
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1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
"Doing good" while serving customers : charting the social entrepreneurship and marketing interface
Roundy, Philip T.
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011816096
Saved in:
3
The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane
;
Kernek, Courtney R.
;
Toombs, …
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
Saved in:
4
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
5
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
6
Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan
;
Regev, David
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
Saved in:
7
It's uphill all the way to the top, regardless of mountain size : RepositBox's search for a suitable path to go to market
Ensign, Prescott C.
;
Robinson, Nicholas P.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011598581
Saved in:
8
Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
Saved in:
9
The art of entrepreneurial market creation
Lehman, Kim
;
Fillis, Ian Ronald
;
Miles, Morgan P.
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
Saved in:
10
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
1
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