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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Unternehmensmarke"
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Brand architecture
44
Markenarchitektur
44
Corporate reputation
27
Firmenimage
27
Brand management
24
Markenführung
24
Corporate culture
16
Unternehmenskultur
16
Public relations
14
Öffentlichkeitsarbeit
14
Marketing management
11
Marketingmanagement
11
Brand image
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Markenimage
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9
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Internationales Marketing
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Interne Markenführung
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Marketing theory
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Balmer, John M. T.
9
Burghausen, Mario
3
Brunninge, Olof
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Melewar, T. C.
2
Abratt, Russell
1
Andriopoulos, Constantine
1
Anisimova, Tatiana
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Bhat, Subodh
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Blombeck, Anna
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Blombäck, Anna
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Blömbeck, Anna
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Brexendorf, Tim Oliver
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Burg, Camilla Jane
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Chang, Aihwa
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Chen, Weifeng
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Chiang, Hsu-hsin
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Conz, Elisa
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Cornelissen, Joep
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Cornelius, Nelarine
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Dhanesh, Ganga Sasidharan
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Elmadağ Baş, Ayşe Banu
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Ferdous, Ahmed Shahriar
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Fetscherin, Marc
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Foroudi, Pantea
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Gotsi, Manto
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Grundström, Christina
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Han, Tzu-shian
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He, Hongwei
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Heller, Michael
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Helm, Sabrina Verena
1
Hudson, Bradford T.
1
Jönsson, Petter
1
Karaosmanoǧlu, Elif
1
Keller, Kevin Lane
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Khanyapuss Punjaisri
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Corporate communications : an international journal
European journal of marketing : EJM
Foundations of corporate heritage
International journal of hospitality management
The journal of brand management : an international journal
58
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
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ECONIS (ZBW)
44
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31
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
32
Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
Saved in:
33
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
34
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
35
Does communicating corporate parent brand heritage help spin-off stock performance?
Bhat, Subodh
;
Burg, Camilla Jane
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10008991213
Saved in:
36
Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594
Saved in:
37
Acquisitions and network identity change
Öberg, Christina
;
Grundström, Christina
;
Jönsson, Petter
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1470-1500
Persistent link: https://www.econbiz.de/10009378618
Saved in:
38
Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
Saved in:
39
The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif
;
Elmadağ Baş, Ayşe Banu
;
Zhang, …
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
Saved in:
40
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
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