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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~subject:"Luxury goods"
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Search: subject_exact:"Premium products"
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Luxury goods
Luxusgüter
191
Consumer behaviour
157
Konsumentenverhalten
157
Brand management
85
Markenführung
85
Luxury
50
Brand image
45
Markenimage
45
Brand
43
Markenartikel
42
Internet marketing
28
Online-Marketing
28
Luxury brands
26
Fashion
24
Mode
24
Social Web
21
Social web
21
Luxury brand
19
Beziehungsmarketing
18
Relationship marketing
18
Product counterfeiting
16
Produktpiraterie
16
Marketing management
14
Marketingmanagement
14
Luxury consumption
12
Perception
12
Wahrnehmung
12
Personality psychology
10
Persönlichkeitspsychologie
10
China
7
Customer value
7
Einzelhandel
7
Emotion
7
Kundenwert
7
Retail trade
7
Advertising
6
Betriebliche Wertschöpfung
6
Brand experience
6
Interdependent preferences
6
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Undetermined
156
Free
1
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Article
190
Book / Working Paper
1
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Article in journal
189
Aufsatz in Zeitschrift
189
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Mehrbändiges Werk
2
Multi-volume publication
2
Conference paper
1
Konferenzbeitrag
1
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Language
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English
191
Author
All
Ko, Eunju
17
Valette-Florence, Pierre
10
Seo, Yuri
9
Shukla, Paurav
7
Aiello, Gaetano
4
Balabanis, George
4
Holmqvist, Jonas
4
Kapferer, Jean-Noël
4
Kessous, Aurélie
4
Laurent, Gilles
4
Phau, Ian
4
Septianto, Felix
4
Chandon, Jean-Louis
3
Donvito, Raffaele
3
Filieri, Raffaele
3
Godey, Bruno
3
Kauppinen-Räisänen, Hannele
3
Khalifa, Dina
3
Megehee, Carol M.
3
Parguel, Béatrice
3
Rosendo-Rios, Veronica
3
Stathopoulou, Anastasia
3
Thomsen, Thyra Uth
3
Bazi, Saleh
2
Belk, Russel W.
2
Borah, Sourav Bikash
2
Boukis, Achilleas
2
Buchanan-Oliver, Margo
2
Buil, Isabel
2
Cervellon, Marie-Cécile
2
Chan, Priscilla
2
Christodoulides, George
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
Kim, Angella J.
2
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Published in...
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Handbook of research on effective marketing in contemporary globalism
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
191
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191
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1
What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas
;
Christodoulides, George
;
Semaan, Rania W.
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
Saved in:
2
Luxury brands and corporate social responsibility (CSR) : exploring the differences between traditional and new luxury
Kwon, Jung Eun
;
Kim, Jongdae
;
Kim, Sang-hoon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014486649
Saved in:
3
Exploring barriers to secondhand luxury consumption among Chinese consumers and changes during the COVID-19 pandemic
Luo, Hong
;
Park, Seong-Yeon
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549471
Saved in:
4
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
5
The role of augmented reality in shaping purchase intentions and WOM for luxury products
Nawres, Darragi
;
Nedra, Bahri-Ammari
;
Yousaf, Anish
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014536003
Saved in:
6
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
7
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
8
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
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