//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing intelligence & planning"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premium products"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
41
Luxusgüter
41
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
14
Markenführung
14
Brand image
11
Markenimage
11
China
9
Cultural identity
8
Kulturelle Identität
8
Brand
6
Markenartikel
6
Beziehungsmarketing
5
Fashion
5
Mode
5
Relationship marketing
5
Social status
5
Social values
5
Soziale Werte
5
Sozialer Status
5
Internet marketing
4
Online-Marketing
4
USA
4
United States
4
Consumer behavior
3
Consumption
3
Corporate culture
3
Interdependent preferences
3
Konsum
3
Luxury brands
3
Nachfrageinterdependenz
3
Social Web
3
Social web
3
Unternehmenskultur
3
Age group
2
Altersgruppe
2
Australia
2
Australien
2
Bekleidung
2
more ...
less ...
Online availability
All
Undetermined
23
Free
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Language
All
English
41
Author
All
Phau, Ian
5
Jain, Sheetal
2
Nguyen Thi Cam Le
2
Sung, Billy
2
Vo Thi Quy
2
Ahujy, Vandana
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Aliyev, Farhad
1
Almutawaa, Doha Saleh
1
Arli, Denni
1
Arora, Amit
1
Arora, Anshu
1
Butcher, Luke
1
Calantone, Roger J.
1
Camillo, Angelo A.
1
Chebat, Jean-Charles
1
Chen, Annie Huiling
1
Chen, Jia
1
Cheong, Edith
1
Cherrier, Helene
1
Coates, Nigel
1
Cude, Brenda J.
1
Custance, Paul
1
Das, Soumik
1
Durinik, Michal
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Gupta, Damini Goyal
1
Han, Jeong Hugh
1
Ho, Nga-Ki Mavis
1
Ho, Sean Chih-Hsiang
1
Holt, Svetlana
1
Huang, Shuting
1
Huddleston, Patricia
1
Hussain, Ammar
1
Jain, Varsha
1
Jin, Seung-A Annie
1
Kang, Inwon
1
Ki, Yip Pui
1
more ...
less ...
Published in...
All
Handbook of research on effective marketing in contemporary globalism
Journal of international consumer marketing
Marketing intelligence & planning
Journal of business research : JBR
172
Journal of retailing and consumer services
85
The journal of brand management : an international journal
69
Journal of fashion marketing and management
52
International journal of hospitality management
46
The journal of product & brand management
41
Psychology & marketing
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
International journal of retail & distribution management
27
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
International journal of advertising : the review of marketing communications
16
Journal of travel and tourism marketing
16
New luxury management : creating and managing sustainable value across the organization
15
Journal of revenue and pricing management
14
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Sustainable Luxury : An International Perspective
11
International journal of wine business research : IJWBR
10
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
The Cornell hospitality quarterly
10
The IUP journal of brand management : IJBRM
10
Tourism management : research, policies, practice
10
Tourism management perspectives : TMP
10
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
2
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
3
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
4
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
5
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
6
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
7
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
8
The impact of socio-cultural structures on (un)veiling western luxury fashion brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Luxury consumption amidst the COVID-19 pandemic
Kumar, Prashant
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 62-82
Persistent link: https://www.econbiz.de/10013532109
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->