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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication"
~isPartOf:"Nonprofit-PR"
~subject:"Kommunikation"
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Search: subject_exact:"Corporate communication"
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Kommunikation
Public relations
163
Öffentlichkeitsarbeit
163
Corporate Social Responsibility
50
Corporate social responsibility
50
Stakeholder
33
Communication
23
Corporate disclosure
22
Corporate reputation
22
Firmenimage
22
Nonprofit organization
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Consumer behaviour
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Crisis management
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Online-Marketing
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Reputation
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Strategisches Management
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Brand image
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Markenimage
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Marketingmanagement
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Morsing, Mette
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Belei, Nina
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Bruhn, Manfred
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Brunton, Margaret
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Brömmling, Ulrich F.
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Grety, Anaïs
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Oliveira, João S.
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Raoofpanah, Iman
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Business strategy and the environment
Journal of business research : JBR
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
Nonprofit-PR
Corporate communications : an international journal
58
Journal of communication management : an international journal
52
SpringerLink / Bücher
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
17
Journal of communication management
17
Research
14
Europäische Kulturen in der Wirtschaftskommunikation
13
Journal of business ethics : JOBE
12
Organisationskommunikation
12
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
Springer eBook Collection
11
Corporate reputation review : an international journal
10
Games and economic behavior
10
PR-Praxis
10
The Routledge handbook of strategic communication
10
Springer Reference Wirtschaft
9
Journal of marketing communications
7
Business & society
6
Journal of promotion management : JPM
6
Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Basler Schriften zum Marketing
5
Business horizons
5
Economics letters
5
Journal of economic theory
5
Public Relations : ein Handbuch
5
Working paper series / University of Zurich, Department of Economics
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Corporate social responsibility and environmental management
4
Future directions of strategic communication
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
4
Journal of accounting & economics
4
Journal of nonprofit & public sector marketing
4
Journal of promotion management : innovations in planning and applied research
4
Schriftenreihe Communicatio
4
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
4
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
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ECONIS (ZBW)
21
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1
Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
2
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
3
Be good and look good : communicating the triple bottom line through corporate websites
Sánchez-Chaparro, Teresa
;
Soler-Vicén, Miguel Ángel
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 136-145
Persistent link: https://www.econbiz.de/10013184963
Saved in:
4
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
5
Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze
;
Claeys, An-Sofie
- In:
Journal of business research : JBR
130
(
2021
),
pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
Saved in:
6
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
7
Communicating corporate social responsibility to internal stakeholders : walking the walk or just talking the talk?
Brunton, Margaret
;
Eweje, Gabriel
;
Taskin, Nazim
- In:
Business strategy and the environment
26
(
2017
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10011900623
Saved in:
8
Timely hypocrisy? : hypocrisy temporalities in CSR communication
Christensen, Lars Thøger
;
Morsing, Mette
;
Thyssen, Ole
- In:
Journal of business research : JBR
114
(
2020
),
pp. 327-335
Persistent link: https://www.econbiz.de/10012257503
Saved in:
9
Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Glozer, Sarah
;
Morsing, Mette
- In:
Journal of business research : JBR
114
(
2020
),
pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
Saved in:
10
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
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