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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Competitive strategy"
~subject:"Relationship marketing"
~subject:"Strategic management"
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Search: subject_exact:"Corporate communication"
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Brand management
Competitive strategy
Relationship marketing
Strategic management
Public relations
97
Öffentlichkeitsarbeit
97
Corporate Social Responsibility
33
Corporate social responsibility
33
Consumer behaviour
21
Konsumentenverhalten
21
Corporate reputation
20
Firmenimage
20
Communication
18
Social Web
17
Social web
17
Kommunikation
16
Markenführung
15
Stakeholder
15
Corporate culture
14
Unternehmenskultur
14
Internet marketing
12
Online-Marketing
12
Reputation
12
Corporate disclosure
11
Social media
11
Unternehmenspublizität
11
Brand image
10
Crisis management
10
Krisenmanagement
10
Markenimage
10
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
9
Advertising effects
8
CSR communication
8
Crisis communication
8
Werbewirkung
8
Internal communication
7
Interne Kommunikation
7
Sponsoring
7
Sponsorship
7
Brand architecture
6
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Balmer, John M.T.
2
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2
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2
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2
Grohs, Reinhard
2
Podnar, Klement
2
Quamina, La Toya
2
Reisinger, Heribert
2
Singh, Jaywant
2
Altinigne, Nesenur
1
Andersen, Sophie Esmann
1
Ballerini, Jacopo
1
Belei, Nina
1
Blanch, Javier
1
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1
Castro, Vítor
1
Cohen, Geraldine
1
Dabić, Marina
1
De Roeck, Kenneth
1
Devereux, Luke
1
Dinnie, Keith
1
Elayan, Suzanne
1
Escher, Franz-Rudolf
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Fischer, Alexander
1
Gamze, Didem
1
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1
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1
Horváth, Csilla
1
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1
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1
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1
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1
Liebrecht, Christine
1
Macca, Luca Simone
1
Maon, François
1
Melewar, T. C.
1
Menéndez, Héctor D.
1
Mochales, Gerardo
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of business research : JBR
Corporate communications : an international journal
27
Journal of communication management : an international journal
24
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
Journal of promotion management : JPM
9
International journal of business communication : IJBC : a publication of the Association for Business Communication
8
SpringerLink / Bücher
8
The Routledge handbook of strategic communication
8
Corporate reputation review : an international journal
7
European journal of marketing : EJM
7
Handbuch Unternehmenskommunikation
7
Journal of business strategy
7
Journal of marketing communications
7
Journal of communication management
6
Public Relations : ein Handbuch
6
Strategische Kommunikationsplanung
6
Business horizons
5
Future directions of strategic communication
5
Journal of nonprofit & public sector marketing
5
Sage benchmarks in communication
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Business strategy and the environment
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Public Relations
4
Routledge research in public relations
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Springer eBook Collection
4
The journal of product & brand management
4
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
4
Working paper series / University of Zurich, Department of Economics
4
Business & society
3
Corporate social responsibility and environmental management
3
Europäische Kulturen in der Wirtschaftskommunikation
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
24
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
3
Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Mochales, Gerardo
;
Blanch, Javier
- In:
Journal of business research : JBR
140
(
2022
),
pp. 310-323
Persistent link: https://www.econbiz.de/10013040719
Saved in:
4
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
5
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
6
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
7
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
8
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
9
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
10
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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