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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Journal of the Academy of Marketing Science"
~type_genre:"Article in journal"
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Search: subject_exact:"Bonusprogramm"
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Kundenbindungsprogramm
21
Loyalty program
21
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Loyalty programs
5
Preismanagement
3
Pricing strategy
3
Rabatt
3
Rebate
3
Revenue management
3
Revenue-Management
3
Reward programs
3
Sales promotion
3
Verkaufsförderung
3
Air passenger transport
2
Customer loyalty
2
Deutschland
2
Dynamic pricing
2
Einzelhandel
2
Germany
2
Marketing management
2
Marketingmanagement
2
Passagierluftverkehr
2
Retail trade
2
Social Web
2
Social web
2
2003-2010
1
Bibliometrics
1
Bibliometrie
1
Brand recommendation
1
Brand-generated content
1
Bystander effect
1
Cannibalization
1
Coalition
1
Competing coupons
1
Coupon
1
Coupons
1
Cross-buying
1
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Article
21
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Article in journal
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21
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English
19
German
2
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Palmatier, Robert W.
2
Steinhoff, Lena
2
Aviv, Yossi
1
Bagga, Charan K.
1
Basumallick, Debraj
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Berezan, Orie
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Brunger, William G.
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Dorotic, Matilda
1
Evanschitzky, Heiner
1
Fok, Dennis
1
Franco, José
1
Gierl, Heribert
1
Gudergan, Siegfried P.
1
Hanson, Sara
1
Hermel, Dror
1
Hernández-Ortega, Blanca I.
1
Hong, Yuan
1
Kim, Jisu J.
1
Kumar, V.
1
Lentz, Melissa
1
Madamba-Brown, Cristina
1
Maheshwari, Vaibhav
1
Mantin, Benny
1
Mathies, Christine
1
Melnyk, Valentyna
1
Meyer-Waarden, Lars
1
Mills, Paul
1
Molina-Castillo, Francisco-Jose
1
Napolova, Ekaterina
1
Nastasoiu, Alina
1
Navarro, Salvador
1
O'Rourke, Anne-Maree
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of revenue and pricing management
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
21
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1
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10
of
21
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1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
3
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
4
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
5
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
6
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
7
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
8
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
9
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
10
Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul
;
Zamudio, César
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 964-982
Persistent link: https://www.econbiz.de/10011924823
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