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isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Aufsatz in Zeitschrift"
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
International journal of nonprofit and voluntary sector marketing
Marketing intelligence & planning
Young consumers : insight and ideas for responsible marketers
60
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34
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33
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23
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Journal of food products marketing
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European journal of marketing : EJM
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Journal of international consumer marketing
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International journal of hospitality management
9
Journal of revenue and pricing management
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Marketing letters : a journal of research in marketing
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of financial services marketing : JFSM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
46
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1
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
2
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
3
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
4
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
5
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
6
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
7
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
8
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
9
Marketing im Zeitalter von Social Media
Holt, Douglas
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
7
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011536397
Saved in:
10
Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10011493842
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