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isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Aufsatz in Zeitschrift"
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Harvard business review : HBR
International journal of nonprofit and voluntary sector marketing
Marketing intelligence & planning
Young consumers : insight and ideas for responsible marketers
60
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34
Journal of advertising : official publication of the American Academy of Advertising
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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International journal of retail & distribution management
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Journal of food products marketing
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European journal of marketing : EJM
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Journal of international consumer marketing
10
International journal of hospitality management
9
Journal of revenue and pricing management
9
Marketing letters : a journal of research in marketing
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of financial services marketing : JFSM
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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Media-Perspektiven
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
35
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1
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
2
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
3
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
4
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
5
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
6
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
7
Millennials and Boomers : increasing alumni affinity and intent to give by target market segmentation
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10011493842
Saved in:
8
Customer lifetime value determination based on RFM model
Safari, Fariba
;
Safari, Narges
;
Montazer, Gholam Ali
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 446-461
Persistent link: https://www.econbiz.de/10011571118
Saved in:
9
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
10
Reaching the rich world’s poorest consumers
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010504034
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