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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~isPartOf:"Services marketing quarterly"
~subject:"Customer service"
~subject:"relationship marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Customer service
relationship marketing
Beziehungsmarketing
115
Relationship marketing
115
Consumer behaviour
62
Konsumentenverhalten
62
Customer satisfaction
39
Kundenzufriedenheit
39
Dienstleistungsqualität
38
Service quality
38
Lieferantenmanagement
15
Social Web
15
Social web
15
Supplier relationship management
15
Brand management
12
Customer integration
12
Kundenintegration
12
Markenführung
12
customer satisfaction
12
Beschwerdemanagement
10
Complaint management
10
Kundenservice
10
Customer value
9
E-commerce
9
Electronic Commerce
9
Kundenwert
9
Brand image
8
Einzelhandel
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Internet marketing
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Markenimage
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Online-Marketing
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Retail trade
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customer loyalty
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loyalty
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Betriebliche Wertschöpfung
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Brand
7
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7
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Marketingmanagement
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21
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Palmatier, Robert W.
2
Thaichon, Park
2
Alavi, Sascha
1
Andrews, Michelle
1
Bautista, Reynaldo
1
Bavalur, Amulya Sai
1
Bei, Zhiling
1
Best, Al M.
1
Bolander, Willy
1
Casidy, Riza
1
Certosimo, Alfred
1
Clouse, Shawn F.
1
Coble, Kyle
1
Coe, Julie M.
1
Cote, Joseph A.
1
Dahl, Darren W.
1
Dant, Rajiv P.
1
Eggert, Andreas
1
Fang, Eric
1
Frieß, Maximilian
1
Gielens, Katrijn
1
Habel, Johannes
1
Hochstein, Bryan
1
Hodge, Sharon K.
1
Honeycutt, Earl D.
1
Huang, Minxue
1
Kanuri, Vamsi K.
1
Khantimirov, Denis
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Kim, Sara
1
Kozlenkova, Irina V.
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Kurnia, Pepey Riawati
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Lee, Younghan
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Leung, Fine F.
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Mattila, Anna S.
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Mostert, Pierre
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Nair, Meeta
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Phi Van Nguyen Thanh
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Plouffe, Christopher R.
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Services marketing quarterly
Journal of retailing and consumer services
32
Journal of business research : JBR
30
International journal of hospitality management
26
The journal of services marketing
24
Journal of service research
14
SpringerLink / Bücher
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
10
Journal of service research : JSR
10
Journal of strategic marketing
10
Journal of service theory and practice
8
The service industries journal
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Journal of service theory and practice : JSTP
7
Journal of the Academy of Marketing Science
7
Service business
7
Developing digital marketing : relationship perspectives
6
Journal of international marketing
6
European journal of marketing
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Journal of retailing
5
California management review
4
Journal of service management
4
Journal of travel and tourism marketing
4
Springer eBook Collection / Business and Economics
4
The Cornell hospitality quarterly
4
The TQM journal : the international review of organizational improvement
4
Business process management journal
3
Electronic markets : the international journal on networked business
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of bank marketing
3
International journal of business excellence : IJBEX
3
International journal of consumer studies
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
International journal of production economics
3
International journal of quality and service sciences
3
International journal of services and operations management : IJSOM
3
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ECONIS (ZBW)
21
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
4
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
Saved in:
5
The unintended consequence of price-based service recovery incentives
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 57-77
Persistent link: https://www.econbiz.de/10012176134
Saved in:
6
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
7
Toward an improved understanding of online customer service delivery to millennials
Hodge, Sharon K.
;
Honeycutt, Earl D.
;
Shipley, Danica
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10012179154
Saved in:
8
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
9
Examining the role of customer self-efficacy in service encounters
Tam, Jackie L. M.
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 269-284
Persistent link: https://www.econbiz.de/10012179186
Saved in:
10
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
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