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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing communications"
~subject:"Betriebliche Wertschöpfung"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Betriebliche Wertschöpfung
Online-Marketing
Beziehungsmarketing
155
Relationship marketing
155
Consumer behaviour
58
Konsumentenverhalten
58
Social Web
36
Social web
36
Marketing management
33
Marketingmanagement
33
Internet marketing
27
Brand management
26
Markenführung
26
Customer satisfaction
20
Kundenzufriedenheit
20
Brand image
19
Markenimage
19
Customer value
15
Kundenwert
15
Social media
13
Brand
12
Customer integration
12
Kundenintegration
12
Dienstleistungsqualität
11
Service quality
11
Markenartikel
10
USA
10
United States
10
Customer service
9
Kundenservice
9
Value creation
9
Beschwerdemanagement
8
Complaint management
8
Einzelhandel
8
Retail trade
8
E-commerce
7
Electronic Commerce
7
Lieferantenmanagement
7
Supplier relationship management
7
Competitive advantage
6
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36
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36
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4
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4
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33
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3
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Berthon, Pierre R.
1
Bettencourt, Lance A.
1
Bhardwaj, Neha
1
Blocker, Christopher P.
1
Breazeale, Michael
1
Bright, Laura F.
1
Brito, Eliane P. Z.
1
Bruni-Bossio, Vince
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Houn-Gee
1
Coelho, Pedro Simões
1
Couto, João Pedro Almeida
1
Dalsace, Frédéric
1
Dass, Mayukh
1
Daugherty, Terry
1
Dawar, Niraj
1
Dias Faria, Sandra
1
Erkkila, Taina
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Fedorenko, Ivan
1
Ferguson, Sarah Lord
1
Flint, Daniel J.
1
Floreddu, Paola Barbara
1
Ford, Robert C.
1
Freeman, Karen
1
Gabrielli, Veronica
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Haenlein, Michael
1
Hammick, Jinhyon Kwon
1
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Harvard-Business-Manager : das Wissen der Besten
Business horizons
Journal of marketing communications
Journal of business research : JBR
91
Journal of retailing and consumer services
72
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
27
The journal of product & brand management
26
The service industries journal
25
The journal of services marketing
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of business & industrial marketing
22
Journal of the Academy of Marketing Science
20
Marketing intelligence & planning
19
International journal of hospitality management
18
Journal of service management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Cogent business & management
16
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Tourism management : research, policies, practice
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
15
The journal of brand management : an international journal
15
Journal of marketing management : MM
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of business information systems : IJBIS
11
International journal of contemporary hospitality management
11
Journal of marketing
11
Marketing theory
11
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Service business
10
Services marketing quarterly
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
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ECONIS (ZBW)
36
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
3
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
4
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
6
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
7
On Art Weinstein's superior customer value...in the Now Economy
McFarlane, Donovan A.
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 564-570
Persistent link: https://www.econbiz.de/10012624666
Saved in:
8
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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