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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Online-Marketing"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Online-Marketing
Social web
Beziehungsmarketing
208
Relationship marketing
208
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
43
Kundenzufriedenheit
43
Marketing management
35
Marketingmanagement
35
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Customer integration
22
Kundenintegration
22
Customer value
20
Kundenwert
20
Lieferantenmanagement
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Supplier relationship management
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Brand image
19
Markenimage
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Internet marketing
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Betriebliche Wertschöpfung
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Value creation
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Confidence
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Markenartikel
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Einzelhandel
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Structural equation model
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Strukturgleichungsmodell
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USA
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relationship marketing
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Fernandes, Teresa
3
Harrigan, Paul
2
Johnson, Lester W.
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Almubarak, Alanoud F.
1
Bernoff, Josh
1
Brooks, Simon
1
Butaney, Bhupin
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Butaney, Gul
1
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1
Finch, David J.
1
Freeman, Karen
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Gidhagen, Mikael
1
Hajli, Nick
1
Hofacker, Charles F.
1
Horbel, Chris
1
Hossein Zadeh, Arash
1
Islam, Hafizul
1
Jebarajakirthy, Charles
1
Kramer, Larry
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Leckie, Civilai
1
Mavondo, Felix T.
1
McFarlane, Donovan A.
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Popp, Bastian
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of business research : JBR
106
Journal of retailing and consumer services
84
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of internet commerce
22
Business horizons
21
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
International journal of electronic customer relationship management : IJECRM
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Cogent business & management
14
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
Psychology & marketing
13
International journal of technology marketing : IJTMkt
12
Journal of customer behaviour
11
Journal of global marketing
11
Journal of marketing management : MM
11
The journal of business & industrial marketing
11
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ECONIS (ZBW)
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1
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
2
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
6
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
7
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
8
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
9
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
10
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
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