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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
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Online-Marketing
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Online-Handel
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Virales Marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing management : MM
Journal of business research : JBR
114
International journal of internet marketing and advertising : IJIMA
85
Journal of retailing and consumer services
79
International journal of advertising : the review of marketing communications
70
Journal of marketing communications
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of advertising research
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the quarterly review of marketing communications
39
International journal of electronic marketing and retailing : IJEMR
33
The journal of product & brand management
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of internet commerce
26
Marketing intelligence & planning
26
Journal of promotion management : JPM
25
International journal of electronic commerce : IJEC
23
Journal of marketing research : JMR
23
Journal of the Academy of Marketing Science
22
Technological forecasting & social change : an international journal
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Psychology & marketing
21
Information systems research : ISR
20
Cogent business & management
19
Electronic commerce research
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
The journal of brand management : an international journal
18
Business horizons
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of electronic commerce research : JECR
17
SpringerLink / Bücher
17
International journal of business information systems : IJBIS
16
International journal of technology marketing : IJTMkt
16
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ECONIS (ZBW)
41
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
3
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
4
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian
;
Kanjanamekanant, Kritsapas
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Saved in:
5
The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu
;
Gao, Ting (Lisa)
- In:
Information & management : the internat. journal of …
58
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
Saved in:
6
The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
7
An elaboration likelihood model of consumer respond action to facebook second-hand marketplace : impulsiveness as a moderator
Chang, Hsin Hsin
;
Lu, Yu-Yu
;
Lin, Shao Cian
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012168978
Saved in:
8
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
9
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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