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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet marketing"
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Beziehungsmarketing
Brand management
Internet marketing
137
Online-Marketing
137
Social Web
87
Social web
87
Consumer behaviour
71
Konsumentenverhalten
71
Online retailing
40
Online-Handel
40
Viral marketing
34
Virales Marketing
34
E-commerce
21
Electronic Commerce
21
Relationship marketing
21
Markenführung
19
Social network
18
Soziales Netzwerk
18
Advertising effects
14
Werbewirkung
14
Social media
13
Website
13
Brand image
12
Markenimage
12
social media
12
Advertising
11
Werbung
11
Customer integration
10
Kundenintegration
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Experiment
9
Marketing management
8
Marketingmanagement
8
Confidence
7
Facebook
7
Vertrauen
7
Online reviews
6
Social relations
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Soziale Beziehungen
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Data Mining
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Data mining
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing management : MM
Journal of business research : JBR
113
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The journal of product & brand management
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The journal of brand management : an international journal
38
Journal of marketing communications
33
Journal of promotion management : innovations in planning and applied research
32
International journal of electronic marketing and retailing : IJEMR
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the review of marketing communications
27
Marketing intelligence & planning
26
Journal of internet commerce
25
Business horizons
23
Journal of strategic marketing
20
Cogent business & management
19
Journal of promotion management : JPM
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of the Academy of Marketing Science
17
Journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of technology marketing : IJTMkt
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
14
European journal of marketing : EJM
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global marketing
13
Journal of fashion marketing and management
12
The service industries journal
12
International journal of business information systems : IJBIS
11
International journal of consumer studies
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of marketing for higher education
11
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ECONIS (ZBW)
29
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
3
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
4
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
5
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
Understanding the impact of social media usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
Saved in:
8
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
9
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
10
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
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