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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brand management
Internet marketing
132
Online-Marketing
132
Consumer behaviour
73
Konsumentenverhalten
73
Social Web
69
Social web
69
Viral marketing
51
Virales Marketing
51
Hotel industry
46
Hotellerie
46
Online retailing
31
Online-Handel
31
Markenführung
21
Gastronomie
19
Restaurant industry
19
E-commerce
18
Electronic Commerce
18
Online reviews
18
Relationship marketing
18
Brand image
15
Markenimage
15
Website
15
social media
13
Social media
12
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Social network
11
Soziales Netzwerk
11
Facebook
10
Advertising
9
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Werbewirkung
9
Werbung
9
Confidence
8
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Boonyanit Mathayomchan
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González López-Valcárcel, Beatriz
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of hospitality management
Journal of marketing management : MM
Journal of business research : JBR
113
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The journal of product & brand management
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The journal of brand management : an international journal
38
Journal of marketing communications
33
Journal of promotion management : innovations in planning and applied research
32
International journal of electronic marketing and retailing : IJEMR
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the review of marketing communications
27
Marketing intelligence & planning
26
Journal of internet commerce
25
Business horizons
23
Journal of strategic marketing
20
Cogent business & management
19
Journal of promotion management : JPM
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of the Academy of Marketing Science
17
Journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of technology marketing : IJTMkt
15
Asia Pacific journal of marketing and logistics
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
14
European journal of marketing : EJM
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global marketing
13
Journal of fashion marketing and management
12
The service industries journal
12
International journal of business information systems : IJBIS
11
International journal of consumer studies
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of marketing for higher education
11
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ECONIS (ZBW)
30
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1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
3
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
4
The impact of customers' prior online experience on future hotel usage behavior
Lee, Jungwoo
;
Lee, Hyunae
;
Chung, Namho
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012389390
Saved in:
5
"How was your meal?" : examining customer experience using Google maps reviews
Boonyanit Mathayomchan
;
Viriya Taecharungroj
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012300201
Saved in:
6
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
9
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
10
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
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