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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brand management
Internet marketing
82
Online-Marketing
82
Consumer behaviour
43
Konsumentenverhalten
43
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
E-commerce
18
Electronic Commerce
18
Markenführung
18
Relationship marketing
16
Viral marketing
15
Virales Marketing
15
Brand image
13
Markenimage
13
social media
13
Marketing management
12
Marketingmanagement
12
Website
11
Advertising
9
Internet
9
Werbung
9
Social Media
8
Advertising effects
7
Werbewirkung
7
Customer integration
6
Kundenintegration
6
Confidence
5
Customer satisfaction
5
E-Commerce
5
KMU
5
Kundenzufriedenheit
5
SME
5
Social network
5
Soziales Netzwerk
5
Vertrauen
5
Dienstleistungsqualität
4
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Dessart, Laurence
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Asano, Glenn
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Ayodele, Adeola A.
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Breitsohl, Jan Christian
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Calder, Bobby J.
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Carlson, Jeffrey R.
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Chang, Candice
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Dikmen, Asli
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Dineva, Denitsa Petrova
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Dou, Wenyu
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Dutta, Abhisek
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Ezenwafor, Ebuka Christian
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Fogel, Joshua
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Garrod, Brian
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Giang Nu To Truong
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Hackley, Christopher E.
1
Haider, Kamran
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Hamilton, Kathy
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Harrigan, Paul
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Harris, Lloyd C.
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He, Hongwei
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Herzog, Rivka
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Hodis, Monica Alexandra
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of business research : JBR
113
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The journal of product & brand management
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The journal of brand management : an international journal
38
Journal of marketing communications
33
Journal of promotion management : innovations in planning and applied research
32
International journal of electronic marketing and retailing : IJEMR
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the review of marketing communications
27
Marketing intelligence & planning
26
Journal of internet commerce
25
Business horizons
23
Journal of strategic marketing
20
Cogent business & management
19
Journal of promotion management : JPM
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of the Academy of Marketing Science
17
Journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of technology marketing : IJTMkt
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
14
European journal of marketing : EJM
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global marketing
13
Journal of fashion marketing and management
12
The service industries journal
12
International journal of business information systems : IJBIS
11
International journal of consumer studies
11
Journal of marketing for higher education
11
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ECONIS (ZBW)
27
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1
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
2
Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
Saved in:
3
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
4
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
5
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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